Mission

MISSION / VISION / PROBLEM SOLVING

According to online searches, poor posture can increase the risk of death from heart disease and can worsen existing health conditions. Usually, poor posture stems from the way we sit at the table, from all aspects of life. According to website searches, poor posture increases risk of death by 44%. As an accountant, I had seen my posture deteriorate over the years. It became obvious to me that I needed a chair for spinal health support and better alignment in the way I sat at the table.

We’ve always been told from a young age by our elders to sit properly. However, until this posture improvement chair design, no one had created a feasible solution focused on true posture correction seating. On the contrary, we’ve been given more food to consume, which exacerbated the problem. My vision is to see everyone using a healthy living chair product that supports better posture and helps them live longer.

The concept of “Improved Seating For Better Posture” as I’m submitting it to you is an improved chair designed to promote better posture for enhanced back and overall health—an ergonomic posture seating chair and practical health posture chair solution that reflects how ergonomic seating improves back health in everyday life.

MARKET SIZE, OPPORTUNITY AND REVENUE TRACTION

Efforts have been made to learn what existing competitors are offering to their customers’ wants and needs within the posture chair market opportunity 3GK LLC is addressing. Two major factors relate to the needs a product fulfills (the benefits) and the desire to own that product (the appeal and/or a combination of these factors), especially in the growing category of best chairs for posture correction.

Chairs may be lethal. Research has found that sitting for more than half a day approximately doubles the risk of diabetes and cardiovascular problems, reinforcing the demand for an office chair for better posture and chairs that reduce back strain and pain.

Sitting for long periods is bad as the human body was not designed to be idle. Lack of movement slows metabolism, reducing the amount of food that is converted to energy and thus promoting fat accumulation, obesity and the litany of ills—heart disease, diabetes, arthritis and more—that come with overweight. This highlights the health benefits of better posture seating and the need for a chair design for healthier lifestyle habits.

Americans are not prisoners of the seated environment. While technologies such as computers and video games have contributed to the allure of the chair, technology can also be part of the solution. Another study, published in Health Services Management Research, demonstrated that the desk could be helpful as well. It reported that people who use desks are slimmer, less stressed and have lower blood pressure and cholesterol levels. My invention encourages improved desks along with an ergonomic back support chair that could be employed within homes, offices, schools, restaurants and bars—essentially an ergonomic posture chair for everyday use and an effective posture-support chair for home office environments, particularly as part of ergonomic seating solutions for remote work.

My invention consists of an improved chair that would feature protruding slides at both sides of the seat. Each side could contain varying quantities of adjustable slides. Standard models may feature three slides. The inclusion of the slides may result in the user keeping their legs together while in a seated position. This may provide enhanced back posture which could avoid leaning or slanting while seated, reinforcing its function as an innovative ergonomic chair and structured posture correction seating solution. I envision the use of this improved chair as one of the best posture chairs for home delivery, and for those seeking to buy posture support chair online.

Of course, with further medical expertise, the back is a complicated structure of bones, joints, ligaments and muscles. Individuals can sprain ligaments, strain muscles, rupture disks and irritate joints—all of which can lead to back pain. While sports injuries or accidents can cause back pain, sometimes the simplest movements such as picking up a pencil from the floor can have painful results. In addition, arthritis, poor posture, obesity and psychological stress can cause or complicate back pain. Back pain can also directly result from disease of internal organs such as kidney stones, kidney infections, blood clots or bone loss. This reality further strengthens the demand for chairs that reduce back strain and pain and reliable health posture chair solutions.

Worldwide, back pain is the single leading cause of disability, preventing many people from engaging in work as well as other everyday activities. Back pain is one of the most common reasons for missed work. One-half of all working Americans admit to having back pain symptoms each year, increasing the importance of an office chair for better posture and dependable ergonomic seating solutions for remote work.

According to most lower back pain statistics, many people with back pain report the problem affects their performance at work and generally has a negative effect on their well-being—making an ergonomic back support chair not a luxury but a necessity.

STRATEGIC MARKET EXAMPLES

Primary Market – would consist of heads of 122.8 million households in the United States, many of whom may benefit from a posture-support chair for home office or adjustable seating such as Bar Stools Adjustable Height models designed with posture alignment in mind.

According to the Census Bureau, there are 79.6 million family households, 15.6 million men living alone, 19.1 million women living alone and 43.2 million multi-person non-family households.

HomeWorld Business reports that retail sales of RTA (ready to assemble) furniture totaled $3.37 billion in 2018. This was an increase from 2017 retail sales of $3.18 billion, reflecting strong demand for functional products including innovative ergonomic chairs and best chairs for posture correction.

This invention may be of use to individuals who work from home. Post-COVID-19, 54 percent of employed adults report that they would like to continue working remotely and many businesses are planning to allow or encourage that trend. Industries that report that their jobs can mostly be done remotely include information and technology (84 percent); banking, finance, accounting, real estate or insurance (84 percent); education (59 percent); and professional, scientific and technical services (59 percent). This shift significantly expands the posture chair market opportunity 3GK LLC is positioned to serve through ergonomic seating solutions for remote work.

Secondary Market – would consist of the commercial/professional market, including firms seeking an office chair for better posture and comprehensive health posture chair solutions for employees.

These users would originate from owners, operators or managers of America’s 31.7 million small businesses. Small businesses account for 99.9 percent of all businesses in the United States.

Tertiary Market – would consist of owners/operators of restaurants and bars, where seating options such as Bar Stools Adjustable Height integrated with posture-focused design can contribute to improved alignment and comfort.

Quartern Market – would consist of the international market. Many products today enjoy worldwide distribution. The interdependence of nations, growing import and export trade and expanding common markets have all tended to draw our world together in both buying habits and product utilizations, creating broader demand for chair design for healthier lifestyle solutions and global adoption of advanced ergonomic posture seating chairs.